Atlanta, USA
Your expert guide to modeling in Atlanta, focusing on the Southeast's demands for commercial, print, TV/film crossover, and diversity modeling, agency standards, and direct submission via SendModels.
How to Become a Model in Atlanta, GA: Your Essential Guide
The Current State of Modeling in Atlanta
Atlanta, Georgia, is the primary modeling and casting hub for the US Southeast, closely tied to its massive TV, film, and commercial production industries. The market drives a large volume of work in commercial print, catalog, e-commerce, and corporate advertising. Atlanta is internationally recognized for its exceptionally strong demand for diversity across all types of modeling (ethnic, size, age). It is an excellent market for models seeking consistent, high-volume commercial and media-related work.
Essential Requirements for Modeling in Atlanta
General Requirements and Local Standards
To be seriously considered by top Atlanta agencies, models must present themselves as professional, highly versatile, and possessing strong on-camera and commercial appeal.
Height (Commercial/Print): Height requirements are highly flexible, prioritizing personality and suitability for the commercial role. Typically 5'6" to 5'10" (female) and 5'10" to 6'2" (male).
Age Range: New faces are generally scouted between 16 and 24. Atlanta has consistent, high-volume demand for models and actors across all ages and types due to its role as a major filming location.
Local Visual Standards: Agencies here look for models who are relatable, expressive, and versatile enough to cross over into acting/background work. Diversity in look and size is highly valued.
Local Work Compliance: Non-US citizens must hold the appropriate work visa to model legally in the US. Atlanta agencies strictly adhere to legal compliance.
The Traditional Submission Challenge
Traditionally, contacting the leading Atlanta agencies—such as Click Models, Option Model and Media, or Factor—requires highly professional submissions that clearly showcase versatility and strong on-camera presence. Due to the high number of local talent seeking acting/modeling crossover roles, manual email submissions can easily be overlooked. Submissions must be formatted to stand out in a competitive, fast-paced commercial environment.
Our Solution: Direct Submission to the Top Atlanta Agencies
SendModels was specifically created to solve this challenge. Instead of manually applying to dozens of firms, we allow you to focus your energy on perfecting your portfolio.
For just $10, we guarantee your professional profile is instantly delivered to the Top 20 most reputable and active modeling agencies operating within Atlanta. Our system ensures your submission is properly formatted to meet their exact industry standards, guaranteeing your talent lands on the right desk.
How to Prepare Your Portfolio for the Atlanta Market
Your portfolio must immediately convey accessibility, strong personality, and suitability for commercial and media-related roles. Focus on the following key assets:
1. Digitals (Polaroids)
These are crucial. Agencies require clean, high-quality, unedited digitals.
Requirements: Bright, clear lighting, clean background. Neutral clothing, focus on an approachable, natural look. Include full body shots and close-ups of your face with both a smile and a neutral, professional expression.
2. Commercial Headshots and Acting Slates
Professional headshots that emphasize a bright, accessible smile and friendly demeanor are essential. A video slate or brief commercial reel demonstrating on-camera presence is highly recommended due to the market's tie to the film industry.
3. Diversity and Versatility
Shots that demonstrate a range of commercial moods (happy, serious, thoughtful) are important for showing adaptability across corporate and retail client briefs.
Frequently Asked Questions (FAQ)
What types of modeling are most dominant in Atlanta?
Commercial print, TV/film background work, local retail advertising, and corporate branding dominate the Atlanta market. There is less high-fashion editorial work here than in NY or LA.
Is Atlanta a good market for diversity?
Atlanta is one of the best markets in the US for diversity across all ethnic groups, sizes (including plus-size and curve), and ages, due to the casting needs of major national campaigns.
How does Atlanta compare to Los Angeles for modeling?
LA is the national hub for entertainment commercials. Atlanta is the regional hub for the Southeast and a major national hub for film/TV production, resulting in heavy demand for background and commercial crossover talent.
Do I need to live in Atlanta to work there?
Yes. Given the speed of commercial and film castings, models are usually required to be local residents or able to relocate quickly.
Are there many opportunities for plus-size or curve models?
Yes. Atlanta is an extremely strong market for plus-size, curve, and inclusive sizing models across print and commercial advertising.
