Frankfurt, Germany
Your expert guide to modeling in Frankfurt, focusing on the high-demand sectors of corporate B2B advertising, financial services, fit modeling, and Classic (mature) talent, agency standards, and direct submission via SendModels.
How to Become a Model in Frankfurt, Germany: Your Essential Guide
The Current State of Modeling in Frankfurt
Frankfurt am Main, Germany, is the financial heart of Continental Europe, housing the European Central Bank and numerous major international corporations. Unlike Berlin (fashion) or Hamburg (media/catalog), the Frankfurt market is dominated by high-end corporate advertising, business-to-business (B2B) print, fit modeling, and pharmaceutical/lifestyle campaigns. Agencies seek models who project intelligence, sophistication, and reliability. This market is particularly stable and lucrative for Classic (mature) and character models that fit the corporate demographic.
Essential Requirements for Modeling in Frankfurt
General Requirements and Local Standards
To be seriously considered by top Frankfurt agencies, models must demonstrate professionalism, a sharp appearance, and suitability for sophisticated corporate campaigns.
Height (Corporate/Commercial): Height is flexible, prioritizing a professional, well-proportioned look. Typically 5'7" to 5'10" (female) and 5'11" to 6'2" (male). The focus is often on clear skin and a reliable, "clean-cut" aesthetic.
Age Range: While New Faces are scouted (18-24), Frankfurt has an exceptionally high demand for models in the 25-45 and Classic (45+) age brackets, as these demographics are frequently required for B2B and financial services advertising.
Local Visual Standards: Agencies look for models who are intelligent, reliable, and trustworthy, often with a slight emphasis on a polished, corporate style. Models must be articulate and punctual.
Local Work Compliance: Non-EU/EEA citizens must secure the appropriate work permit to model legally in Germany. German agencies maintain strict standards for legal documentation.
The Traditional Submission Challenge
Traditionally, contacting the leading Frankfurt agencies—such as Eastwest Models, Louisa Models, or VIVA Models—requires highly professional submissions tailored to the corporate and commercial sectors. Submissions must clearly demonstrate the model's ability to convey maturity, reliability, and professionalism. Portfolios focusing solely on high-fashion editorial work may be misdirected here. Manual email submissions are frequent, making professionalism key to success.
Our Solution: Direct Submission to the Top Frankfurt Agencies
SendModels was specifically created to solve this challenge. Instead of manually applying to dozens of firms, we allow you to focus your energy on perfecting your portfolio.
For just $10, we guarantee your professional profile is instantly delivered to the Top 20 most reputable and active modeling agencies operating within Frankfurt. Our system ensures your submission is properly formatted to meet their exact industry standards, guaranteeing your talent lands on the right desk.
How to Prepare Your Portfolio for the Frankfurt Market
Your portfolio must immediately convey intelligence, corporate style, and reliability. Focus on the following key assets:
1. Digitals (Polaroids)
These are crucial. Agencies require clean, high-quality, unedited digitals.
Requirements: Bright, clear lighting, clean, neutral background. Neutral, tailored clothing (e.g., blazer, business shirt). Focus on a very clean, professional look with both a friendly smile and a neutral, serious expression.
2. Corporate and Lifestyle Shots
Professional shots that emphasize business settings, high-quality lifestyle, and clear, effective communication through expression are essential for B2B client briefs.
3. Clear Fit Measurements
If aiming for fit modeling, extremely precise measurements are mandatory, as Frankfurt is a center for many German fashion houses' technical sizing.
Frequently Asked Questions (FAQ)
What is the primary focus of the Frankfurt modeling market?
Corporate B2B advertising, financial services, pharmaceutical campaigns, and high-volume fit modeling. It is a stable, high-value, and reliable commercial market.
Is Frankfurt a good market for New Faces?
Yes. It is an excellent market for professional New Faces who align with a clean, classic commercial aesthetic and seek stable work.
Is knowledge of German necessary for work?
No. English is widely used in the corporate and financial sectors, and international sets operate primarily in English.
How does Frankfurt compare to Hamburg or Berlin?
Frankfurt is the corporate/financial hub. Hamburg is the media/catalog hub. Berlin is the high-fashion/creative hub. Frankfurt offers less high-fashion but significantly more high-end corporate commercial work.
Are there many opportunities for Classic (mature) models?
Frankfurt has one of the highest demands in Germany for reliable Classic models (45+) and models in the 30s-40s range, due to its client base.
